Free UK delivery on orders £50 and over (otherwise £5.95). 

Our deliveries are made by third party carriers and will require someone over the age of 18 to receive it at your home. 

Refunds and returns

We make every effort to ensure our wines arrive in perfect condition. In the unlikely event your order is damaged or goes missing, please let us know as soon as possible. Drop us an email within 3 days of delivery and we will send out a replacement order. 

If you believe the wine is faulty or corked, we will replace the faulty bottle(s). We will ask for you to return the unfinished bottle for inspection, with the cost of shipping the wine back to us refundable when the wine is assessed as faulty.



When will my wine arrive?

Your wine should arrive 2-4 days after the payment has left your account. 

Can I gift a New Theory subscription?

Absolutely! Just make sure that the billing address is your own, and the delivery address is whoever you are gifting it to.

What if my wine doesn’t arrive?

If you have not received your wine after 7 days, please contact

Can I edit my subscription?

Yes! You can add on items for a one-off delivery, or change your regular subscription order in the “manage subscription” section of our website.

Can I change my delivery address?

Yes, this can be done in the address and payment details section.

How do I pause or cancel my subscription?

It’s easy to cancel your subscription at any time in the “manage subscription” section. To pause your membership, click cancel, and “would you like to pause instead?” will pop up.

If you have any other questions, just drop us an email at


Privacy Policy

New Theory believes that the way it collects, manages and publishes data should comply with the best international human rights standards, particularly those that deal with privacy and data protection.

This privacy policy explains how we use any personal information we collect about you when you use this website


  • What information do we collect about you?
  • How will we use the information about you?
  • Marketing
  • Access to your information and correction
  • Your right to be forgotten
  • Cookies 
  • Other websites
  • Changes to our privacy policy
  • How to contact us


What information do we collect about you?

We collect information about you when you register with us, including personal details necessary to provide our service. We do collect operational data to ensure the quality of our product and service and may collect information when you voluntarily complete user surveys, provide feedback and participate in competitions. 


How will we use the information about you?

We collect information about you to provide the best service possible to improve safety and promote development. In addition, if you agree, to email you about other products and services we think may be of interest to you. 


We use your information collected from the website to service and improve our product. 



We would like to send you information about our products and services which may be of interest to you. If you have consented to receive marketing, you may opt out at a later date. You have a right at any time to stop us from contact you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please contact us.


Access to your information and correction 

We build our services so that we store the minimum amount of information about you, however you have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your information, please email us


We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate. 


Your right to be forgotten

You have the right to request the deletion or removal of the information we hold about you if you believe that it is not being used for the purposes for which it has been collected, or where you have withdrawn your consent. If you would like to request that the information we hold about you is deleted, please email us.


We will review such requests and will delete the information unless we need to keep it to comply with our legal obligations, for statistical purposes, or to exercise or defend a legal claim. 


Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on 26th July 2021.


How to contact us

Please contact us if you have any questions about our privacy policy or information we hold about you: email